Known House StudioFounded by Renée Gutierrez

Personal brand strategy

Build a reputation that reflects the depth of your expertise.

Known House helps physicians, healthcare executives and expert-led businesses define what they should be known for and build a professional presence around it.

Clear positioning. Recognizable ideas. A personal brand with substance.

Focused strategic engagement

The Personal Brand Blueprint

For accomplished healthcare leaders whose experience is clear in the room, but not yet clear enough online. The Blueprint turns the raw material of your career into a focused personal brand strategy.

Ask about the Blueprint
01

Reputation and positioning

We define the space you can credibly own, who needs to know you and what you want that visibility to make possible.

02

Personal brand narrative

We connect your experience, perspective and ambitions into a professional story that feels coherent and distinct.

03

LinkedIn direction

You receive recommendations for how your profile should communicate your value, focus and point of view.

04

Message themes

We identify the ideas, topics and proof points that can make your expertise recognizable over time.

05

Visibility plan

You leave with a practical blueprint for showing up with more clarity, consistency and intention.

01

Ongoing partnership

Personal Brand Partnership

A close ongoing partnership for leaders who want strategy and execution working together.

  • Personal brand direction
  • Idea development
  • LinkedIn strategy and profile guidance
  • Thought leadership support
  • Editorial continuity
02

For practices and companies

Brand Positioning and Messaging

For expert-led healthcare businesses that need a clearer story and a more differentiated market position.

  • Positioning and point of view
  • Audience and value proposition
  • Core messaging
  • Founder or leadership narrative
03

Selected engagements

Editorial and Newsletter Projects

Long-form thought leadership, newsletters and special editorial projects for select healthcare leaders and brands.

01

Discover

We surface the experience, ideas and ambitions your brand needs to hold.

02

Define

We sharpen your positioning, narrative and the ideas you can credibly own.

03

Build

We turn the strategy into a professional presence people can understand and remember.

Why Known House

Healthcare is not a niche I researched for a client. It is the industry I spent more than 20 years inside.

That experience lets me understand the clinical and commercial context behind your work, ask better questions and build a brand that does not flatten your expertise.

More about Renée

Start a conversation

Let your professional presence catch up to your experience.

Start with the Personal Brand Blueprint or tell me where you feel stuck.

Email Renée